Using Snapchat Lenses for Event Promotions
Snapchat is a powerful platform for reaching a young and engaged audience. With over 300 million daily active users, Snapchat offers a unique opportunity to promote your events in a fun and interactive way. One of the most effective ways to do this is through the use of Snapchat lenses.
Lenses are augmented reality filters that users can apply to their photos and videos. They can be anything from simple face swaps to elaborate animations that bring your event to life.
Why Use Snapchat Lenses for Event Promotion?
Here are just a few reasons why Snapchat lenses can be an effective tool for event promotion:
- Increased Brand Awareness: Lenses are a fun and engaging way to get people talking about your event. They’re shareable, so they have the potential to reach a wider audience.
- Unique and Memorable Experience: Lenses offer a unique way to interact with your audience and leave a lasting impression.
- Drive Event Attendance: Lenses can encourage users to take action and attend your event.
- Target Specific Demographics: Snapchat’s demographic breakdown allows you to target your ideal audience.
- Generate User-Generated Content: Encourage users to share their experiences using your lens, creating free and authentic marketing content.
Types of Snapchat Lenses for Events
There are a variety of lenses you can create for your event, ranging from simple to complex. Here are a few popular types:
1. Branded Lenses: These lenses feature your event logo, tagline, or other branding elements. They’re a great way to build brand awareness and create a sense of excitement around your event.
2. Event-Specific Lenses: These lenses are designed to be used at your event, allowing users to interact with your brand and environment in a fun and engaging way.
3. Photo Booth Lenses: These lenses create a virtual photo booth experience, allowing users to take photos and share them on social media.
4. QR Code Lenses: These lenses let you embed a QR code into the lens, allowing users to scan it and access information about your event, purchase tickets, or get directions.
5. Geofilters: Geofilters are similar to lenses, but instead of being interactive, they apply a static image or graphic to photos and videos. They can be location-specific, meaning they are only available to users in a particular area. This is a great way to promote your event to attendees at your venue.
How to Create Snapchat Lenses
Snapchat offers two ways to create lenses:
1. Snapchat Lens Studio: This free web-based platform lets you design and build your own custom lenses. You can use it to create simple or complex lenses with a variety of features.
2. Snapchat Lens Creator: This platform is specifically designed to help businesses create branded lenses. It allows you to upload your own images and logos, as well as customize the lens with text and other elements.
Tips for Effective Snapchat Lens Campaigns
Here are some tips for creating effective Snapchat lens campaigns for your events:
- Focus on Relevance: Your lens should be relevant to your target audience and event theme.
- Keep it Simple: Don’t overwhelm users with too many features or effects.
- Create a Call to Action: Encourage users to take action, such as visiting your website, buying tickets, or attending your event.
- Promote Your Lens: Use social media and other channels to promote your lens. Encourage your audience to share their photos and videos using the lens.
- Track Your Results: Track the performance of your lens by analyzing its usage metrics. This will help you understand the effectiveness of your campaign and make adjustments as needed.
Best Practices for Promoting Lenses
1. Social Media Promotion: Use social media platforms like Instagram, Twitter, and Facebook to promote your lens.
- Use Relevant Hashtags: Include event-related hashtags to help users find your lens.
- Run Contests and Giveaways: Offer incentives to encourage users to interact with your lens.
- Run Ads: Consider using paid advertising on Snapchat to reach a wider audience.
2. Partnerships and Collaborations: Partner with other brands or influencers to promote your lens.
- Leverage Influencer Marketing: Partner with influencers who have a large and engaged following.
3. Encourage User-Generated Content:
- Run a Social Media Contest: Encourage users to share photos and videos using your lens for a chance to win a prize.
- Use a Brand Hashtag: Encourage users to tag their photos and videos with your brand hashtag.
4. Track and Measure: Track your lens metrics to measure success.
- Use Snapchat Analytics: Snapchat provides analytics that show you how many users viewed, interacted with, and shared your lens.
5. Don’t Forget to Share! Encourage users to share their photos and videos using your lens.
Examples of Successful Snapchat Lens Campaigns
1. Spotify’s “Wrapped” Lens: Spotify used a Snapchat lens to promote its year-end music summary. The lens allowed users to see their most-listened-to artists and songs, and share their results with their friends. The campaign was a huge success, generating a lot of buzz on social media.
2. Dunkin’ Donuts’ “Donut Me Wrong” Lens: Dunkin’ Donuts created a lens that allowed users to add a donut to their selfies. The lens was a hit with users and helped to promote Dunkin’ Donuts’ new donut flavors.
3. The New York Times’ “Live Election Lens: The New York Times used a Snapchat lens to promote its live election coverage. The lens allowed users to see real-time election results and share their thoughts with their friends. The lens was a great way for the New York Times to reach a younger audience and engage them with its election coverage.
4. Disney’s “Frozen 2” Lens: Disney used Snapchat lenses to promote its “Frozen 2” movie. The lenses featured characters from the movie and allowed users to interact with them. The lenses were a big hit with kids and helped to generate excitement for the movie.
Case Study: Using Snapchat Lenses to Promote a Music Festival
A music festival organizer decided to use Snapchat lenses to promote their event. They created a branded lens that featured the festival’s logo, date, and location. They also created a series of event-specific lenses that allowed users to interact with the festival’s stage, artists, and other elements.
The organizer promoted the lenses on social media and through their email marketing. They also partnered with local influencers to spread the word.
The lenses were a huge success, generating a lot of buzz on social media. The organizer saw a significant increase in ticket sales and attendance at the festival.
Conclusion
Snapchat lenses are a powerful tool for event promotion. They can help you increase brand awareness, drive event attendance, and create a unique and memorable experience for your audience.
By creating relevant and engaging lenses and promoting them effectively, you can reach a large and engaged audience and make your event a success.
